Twitter’s new guide for campaigners

Twitter released a guide for elected officials and candidates that details the do’s and don’ts of how to effectively use the social media site. The 137-page report is Twitter’s first comprehensive publication that puts in place the basics on everything from setting up an account (believe it or not, there are still a few stragglers in Congress) to the best way to get a retweet (post a photo). It also gives campaigners hints on what kinds of messages can break through the clutter, namely by giving authentic and behind-the-scenes glimpses of what it’s like to serve in office.