Two Decades of the Olympics, Two Big Lessons About the Media

At the end of each Games, the International Olympic Committee issues a media report, detailing how the two weeks of sporting events have been covered. Here are two lessons from the last two decades' worth of those reports, focused on the Summer Games.

1. There's much more coverage of the Games, overall, than there used to be. Between the 1992 Games and the 2008 Games, the number of hours of total coverage produced about the Olympics anywhere on the planet tripled. And it grew most steeply in between the 2000 and 2004 Games.
2. The sheer impact of the global web is a fairly recent development.