UK Journalists 'can't work without social media,' study shows

More than a quarter of UK journalists are unable to work without social media despite an increasing number of concerns about productivity, privacy and the future of journalism, according to the 2012 social journalist study results.

Other key findings from the research were:

• 39% of respondents said that social media has improved their productivity.
• The most popular social media among UK journalists is Twitter (80%)
• Those who agree social media enables them to be more engaged with their audience is down from 43% in 2011 to 27%.
• Age is the most important demographic influence on social media use.
• The media sector journalists work in has a more significant impact on their uses and views than other professional factors.
• Using Forrester Research Tecnographics segmentation model as a comparison, the study revealed that journalists' personal, non-work use of social media differs from those of the general population. Journalists are much more active general users and they a play a key role in the world of social media through content creation, networking and other active uses.