UK Mobile Phone Operator to Offer Unlimited Internet Access

A British mobile phone operator said that it would offer unlimited mobile Internet access, bucking the industry trend of charging based on the amount of data consumed. Analysts were divided over whether the decision by 3 UK would prompt rivals to follow suit and change their own mobile plans, which scale monthly prices based on download volumes and speeds.

“This is another maverick move by a known disrupter,” said Emma Mohr-McClune, an analyst based in Germany for Current Analysis, a research firm in Sterling, Virginia. “I don't think this is going to set a trend, but if 3 takes market share, it might.”