UK online ad spend overtakes mainstream TV

Spending on online ads overtook advertising on mainstream TV in Britain last year, growing 40 percent to $5.3 billion and accounting for 19 percent of all advertising, UK regulator Ofcom said. Britons spent four times as much time on computers, or 24 minutes a day, and twice as much time on mobile phones in 2007 as in 2002. Average household spending on communications fell slightly, however, as bundled services and broadband bargains drove down prices, while more consumers shopped around and switched providers to get better deals.