Uncertainty Sparks Predictions of Flat TV Market

UNCERTAINTY SPARKS PREDICTIONS OF FLAT TV MARKET
[SOURCE: AdAge, AUTHOR: Claire Atkinson]
With so much uncertainty surrounding this year's TV upfront market as everyone sorts through digital offerings, DVR ratings and one less broadcast network, it's hard to predict where the dollars will fall. So conventional wisdom is the market will be flat, and if that's the case the broadcast networks will be scrambling for their share of the $9.1 billion spent last year. Buyers are predicting a positive upfront for ABC and Fox, think CBS will fall in the middle and NBC will be flat or forced to cut rates for the second straight year.
http://www.adage.com/mediaworks/article?article_id=109006