As Unfair and Unbalanced as You Like

A look at the new video aggregation and curation service NewsLook.

Of course the narrow mind will want to filter the feed to reaffirm their prejudices, but there is also the opportunity to review the ideological range of opinions on any hot topic. The ideology search tool is actually a bit buried in the Newslook tool set. It could be turned into a standalone product of its own. This is a curious but very useful tool for the Newslook service that launched last month. The site pulls together thousands of current and past news clips from scores of sources. Editors pick the best videos to offer and categorize the content, including the content's ideological perspective. They tag them and add denser descriptions. Newslook has a modestly designed site that faces consumers. But the business model seems aimed at supplying customized feeds of aggregated and curated content to publishers. There are interactive widgets that can pull video streams into other sites, and Newslook says that it will add ads to the feeds to monetize the video themselves.