Univision to Launch English-Language Channel

When it comes to attracting Spanish speakers, the Univision Network has long had a market share that English-language television networks can only dream about: 58% of the prime-time audience. Unfortunately, it is an aging audience. Univision has been losing viewers under 35 years old for several years, according to Nielsen. One reason: More Hispanics in the U.S. today are native-born, not immigrants, meaning they mostly speak English and are part of the youth-oriented digital culture that is eroding the traditional TV audience overall. Hoping to combat the trend, Univision's parent company, Univision Communications, and Walt Disney's ABC News are launching a new English-language cable news and entertainment channel called Fusion on Oct 28 at 7 p.m. Eastern time. The channel is aimed at young English-speaking Hispanics.