The Unlimited Data Party Will Last Until the Big Four Become the Big Three

Verizon is finally bringing back unlimited plans. Yes, the plans come with catches. But they’re great news for Verizon customers who want to stream or upload lots of video. At least as long as the company faces enough competition to keepthe competition might not last. T-Mobile’s parent company, Deutsche Telekom, has been trying to sell the wireless carrier for years, and T-Mobile’s aggressive pricing has always looked in part like a ploy to grow its subscription base to make itself more attractive to potential acquirers. If Deutsche Telekom were finally able to sell T-Mobile, its new parent might get stingier with pricing and pizzas. If not, its current parent might do the same.