Upfront Forecasts: Cable Surpasses Broadcast

More optimistic than other recent media analysts' estimations, Anthony DiClemente of Barclays Capital expects upfront revenue for the major four broadcast and cable networks to climb 4.3% and 6.3%, respectively. Much like other estimates, DiClemente expects cable to be higher than broadcast overall -- getting to $9.88 billion and the broadcast networks $9.5 billion. A recent estimate from Morgan Stanley said broadcast networks could gain 1% to $9.2 billion, and 4.3% to $9.7 billion for cable. There are some 60-plus advertising-supported cable networks.