US Media Getting Ready for World Cup

The World Cup kicks off in Sao Paulo with home team Brazil going up against Croatia in the opener of the world's most popular sporting event.

All 64 soccer matches will air in English in the United States on ESPN, ESPN2 or ABC. Univision and its associated networks -- UniMas, Galavision and Univision Deportes -- will broadcast the games in Spanish.

Here are some media questions heading into the World Cup:

• Will the World Cup be profitable for ESPN?
• Who will turn into TV combatants?
• Is social media ready for the World Cup?