US Online Advertising Spending to Surpass Print in 2012

US online advertising spending, which grew 23% to $32.03 billion in 2011, is expected to grow an additional 23.3% to $39.5 billion this year—pushing it ahead of total spending on print newspapers and magazines, according to new forecast by eMarketer.

Print advertising spending is expected to fall to $33.8 billion in 2012 from $36 billion in 2011. The growing amount of time consumers spend with digital platforms and advertisers’ view of the internet as a more measurable medium -- especially as the soft economy forces businesses to be more accountable with their ad dollars—are both significant contributors to digital’s growing footprint