User-Generated Content Is Here to Stay

[Commentary] User-generated content (UGC) has completely changed the landscape of social interaction, media outreach, consumer understanding, and everything in between.

Today, UGC is media generated by the consumer instead of the traditional journalists and reporters. This is a movement defying and redefining traditional norms at the same time. Current events are largely publicized on Twitter and Facebook by the average person, and not by a photojournalist hired by a news organization. In the past, these large news corporations dominated the headlines -- literally -- and owned the monopoly on public media. Yet with the advent of smartphones and spread of social media, everything has changed. The entire industry has been replaced; smartphones have supplanted how information is collected, packaged, edited, and conveyed for mass distribution. UGC allows for raw and unfiltered movement of content at lightning speed. With the way that the world works today, it is the most reliable way to get information out. One thing that is for certain is that UGC is here to stay whether we like it or not, and it is driving much more of modern journalistic content than the average person realizes.

[Azeem Khan is co-founder of Supshot, a Beta-app developer]