The Verge Co-Founder Josh Topolsky Is Raising Money to Launch a Media Startup

Joshua Topolsky, co-founding editor of Vox Media sister site The Verge and most recently head of digital at Bloomberg, is working on a new digital media project that will cover a broad range of topics including politics, culture and business. The holding company name is Independent Media (for which Topolsky has already claimed a URL) and the new site, which doesn’t have a name yet, will be supported by ad partnerships, apprently. Topolsky is also said to be exploring commerce and events businesses as well. According to sources, Topolsky aims for the new business to be akin to luxury lifestyle brand Monocle, which publishes a magazine 10 times a year as well as producing a website, a radio show and events. The editor wants to build an audience with the wallet and sensibility of old media prestige brands like the New Yorker or Vanity Fair, they say.