Verizon, AT&T, Google Partake of Broadband Speed Race

The race to provide ultrafast broadband is on.

In May, Cleveland will become a test bed for a service, spearheaded by Case Western Reserve University, that lets residents of more than 100 homes download data at about 1 gigabit per second. In February, Google said it plans an ultra-high-speed broadband network covering as many as 500,000 users. The plans by Google and Case Western may add to pressure on the largest broadband providers such as Verizon Communications, AT&T, and Comcast to accelerate their own deployments and could create a windfall for the makers of networking equipment, analysts say.

"Pre-Google announcement, it would have been five years" before such speeds became common, says John Mazur, a principal analyst at Ovum, a telecom market researcher. "Post-Google announcement, it could be sooner."

A download speed of 1 gigabit per second (Gbps) is 20 times faster than top speeds Verizon offers consumers and more than 256 times faster than the speeds available to the average broadband subscriber. Broadband providers are trying to meet a surge in demand for video and other services delivered over networks, sometimes wirelessly. Global data traffic may increase fivefold by 2013, according to Cisco.