Verizon Offered to Install Marketers' Apps Directly on Subscribers' Phones

Forget bloatware. Brandware may be the next extraneous app software coming to Verizon customers' smartphones. The wireless carrier has offered to install big brands' apps on its subscribers' home screens, potentially delivering millions of downloads, according to agency executives who have considered making such deals for their clients. But that reach would come at a cost: Verizon was seeking between $1 and $2 for each device affected, executives said.