Verizon Wireless: We Want to Connect Five Devices for Every Subscriber

Verizon Wireless isn’t content just having the most wireless subscribers in the U.S. It wants those same subscribers to have multiple different devices on its network. Over the long-term, the company is aiming for an average of five devices per subscriber.

“We think customers are going to have five devices,” said Colson Hillier, Verizon’s executive director of data applications. Today, customers often have multiple connected devices, including laptops, televisions and tablets. Even when they are connected, most of those devices are linked to the Internet via Wi-Fi. Over time, though, Hillier said that Verizon sees an opportunity to add 4G. One of the obvious impediments is today that would require either the use of a hotspot or signing up for multiple rate plans. Verizon, like other U.S. carriers, is looking at offering data plans that allow customers to share a pool of gigabytes among a number of different devices. “You don’t get there with five plans,” he said.