Verizon's TV Figures Questioned

VERIZON'S TV FIGURES QUESTIONED
[SOURCE: Wall Street Journal, AUTHOR: Christopher Rhoads christopher.rhoads@wsj.com]
Verizon's high-stakes plan to deliver a super-fast fiber-optic connection to millions of its customers has hit a possible snag: a lawsuit charging the company with overstating television subscriber numbers for its new network. Digital Art Services Inc., an advertising company based in Great River, N.Y., alleged in the suit that Verizon committed fraud by improperly including so-called pending customers in its published number of subscribers in the New York City region to the network, called FiOS. Digital Art Services claimed the allegedly inflated numbers were used to determine advertising rates, causing it to pay more than it should have for advertising on Verizon's network. Pending customers are those who have signed up for the network but haven't had service installed yet. Digital Art Services is seeking class-action status for the suit.
http://online.wsj.com/article/SB119144324051248009.html?mod=hps_us_my_in...
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