Vevo Will Block YouTube’s Offline-Video Viewing Feature

A new feature for YouTube mobile apps, slated to go live in November, will let users download videos and then play them back offline for up to 48 hours. But Vevo, for one, is not going to participate.

“We’re not going to allow viewing of our music videos or other programming in offline mode,” a Vevo rep said. She declined to elaborate on the decision. Vevo generates more than 3 billion views monthly via its 15,000 YouTube channels, with music videos for popular artists including Miley Cyrus, Lil Wayne, One Direction, Drake and Rihanna.