Viacom sees more strength in Web advertising

VIACOM SEES MORE STRENGTH IN WEB ADVERTISING
[SOURCE: Reuters, AUTHOR: Kenneth Li and Michele Gershberg]
Viacom Inc. is making the majority of its digital revenue from advertising sales and expects branded advertising to continue to be a major driver of growth, Chief Executive Philippe Dauman said on Monday. While the company is pursuing multiple strategies for capitalizing on use of its entertainment over the Web, mobile phones and other platforms, Internet advertising is still the strongest segment compared with subscriptions or download revenue. Viacom has set its sights on doubling its digital revenue in 2007 from a year ago to the $500 million level, helped by Web extensions of its popular Comedy Central, Nickelodeon and MTV shows on cable television.
http://www.reuters.com/article/internetNews/idUSN1431090420070514