Viacom: Study Advises Against a la Carte

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VIACOM: STUDY ADVISES AGAINST A LA CARTE
[SOURCE: Multichannel News]
Viacom announced the results of a new study that challenges the recent findings by the Federal Communications Commission on offering cable networks a la carte. The study was conducted by Dr. Bruce Owen of Stanford University, a consultant to economic-consulting firm Economists Inc. and former chief economist of the Antitrust Division of the Department of Justice and the White House Office of Telecommunications Policy. Speaking about the FCC’s “Further Report” -- which found that the average household would pay 14%-30% more to receive the same channels under an a la carte system -- Owen said, “It would be a mistake for regulators to use that document to guide policy.”
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