Viewers Favor Unfettered Cable Programming

VIEWERS FAVOR UNFETTERED CABLE PROGRAMMING
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
Almost two thirds of respondents in a new poll say the government should keep its hands off cable programming, while almost half say that cable is "rarely or almost never objectionable." That is according to a just-released Arbitron study on the "Consumer’s Relationship with Cable TV." The "government hands off" number is even higher for premium channels like HBO and Showtime, with 77% saying that programming should be unrestricted. A majority, 54%, say they want to be able to assemble their own channel lineups (a la carte), while 42% say they would opt for the current model. More people (47%) would prefer ad-supported free video-on-demand (VOD) content than to pay even a small fee (99 cents, say), per show for ad-free VOD.
http://www.broadcastingcable.com/article/CA6330065?display=Breaking+News