Viewers Want Family-Friendly Programs That Resonate

Proctor & Gamble's Lance McAlindon says a study he conducted found that viewers think available family-oriented television is not as good as other programming. McAlindon's research also found that the 800 viewers surveyed for the study think family television creates happy and memorable experiences that bring families closer together and that they want more family-friendly programming choices.
[SOURCE: TVWeek, AUTHOR: Natalie Verdugo]
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