Vimeo Launches Subscription Video Feature

Just as YouTube seems poised to launch a subscription video business, competitor Vimeo has unveiled new tools that allow creators to charge for recurring content. IAC-owned Vimeo announced subscription features for its Video On Demand platform. Creators who use the ad-free service will now be able to charge a monthly fee for unlimited viewing.

"Like our transactional launch just over two years ago, the subscription launch is starting with an open set of tools for creators, who will now be able to offer a recurring monthly subscription option," CEO Kerry Trainor said. "This is just the first phase for us." Creators will be able to set their own subscription pricing, tailor their offerings by location, and offer free trials, bonus material or other perks. Vimeo has also updated its stats dashboard to aggregate subscriber data. Under the new subscription offering, Vimeo will continue to give creators a 90 percent cut of all revenue they generate.