Virgin to offer cable customers 100Mbps

Virgin Media plans to start rolling out a broadband service providing speeds of up to 100Mbps to homes in the UK by the end of this year.

The high-speed service, announced on Thursday, is aimed at "tech-savvy" customers, the company said. Virgin's network will provide "very close to advertised headline speeds" due to its use of cable, rather than the more widespread ADSL technology used by competitors, it added.