Want a better spot on the dial in New York City? Open up your wallet.

The price of real estate is rising in New York — at least on the TV dial. Time Warner Cable just rejiggered its lineup of channels in the Big Apple on its cable systems, and the cost of moving to a better neighborhood is pretty steep. According to people familiar with this dance, it is not unheard of for a cable network to pay Time Warner Cable as much as $5 million annually for what it considers to be a good channel position in New York City, which is the nation's No. 1 TV market and home to all the top advertising agencies. Although it may seem anachronistic in the age of digital video recorders and remote controls, channel position still matters. Being lower on the dial is better than being higher, and being adjacent to other similarly themed channels beats being banished to cable Siberia.