Want help campaigning? There’s an app for that
April 20, 2012
The coming presidential election may be decided by which candidate best exploits mobile devices. The sentiment of political geeks gathered at Campaign Tech, a two-day conference in Washington, is that mobile technologies can help campaigns gain an edge — much like the use of social media, the Internet and television has in years past. The biggest change since the 2008 campaign is that smartphones and other portable devices have become indispensable tools for Americans. Like never before, political operatives will be working to exploit the mobile revolution through messaging, apps and data collection.
Want help campaigning? There’s an app for that