Watching Google’s Many Arms
[Commentary] Google’s software will soon reach ever further into our lives, sitting on just about every other device you encounter. The software will be available to help you look up any bit of idle curiosity or accomplish any task, anytime you desire. It’s an extremely far-reaching agenda — and that may be the company’s problem. For a company whose future depends on people voluntarily handing over their information in return for handy online services, Google’s very ambitions may now stand as its biggest hurdle. Is Google, in its globe-spanning reach, trying to do so much that it risks becoming creepy instead of helpful — the assistant who got too powerful and knows too much?
Watching Google’s Many Arms