Web Companies Embrace TV Ads

Television's appeal is tough to resist -- even for many website owners.

TV ad spending continues to rise, even as marketers have shifted money to the Web from other traditional media, such as newspapers and magazines. Ad spending on TV in the US is expected to rise 2.8% this year to $66.3 billion, according to eMarketer, or 38% of total ad spending on all media. Web brands spent $959.5 million on TV ads in the US during the first eight months of this year, up 2.6% from a year earlier, according to ad-tracking firm Kantar Media.

(Dec 1)