Web Power in White House Race

WEB POWER IN WHITE HOUSE RACE
[SOURCE: Reuters, AUTHOR: Ellen Wulfhorst]
Just how powerful will the Web be in the 2008 race for the White House? Democratic presidential hopefuls Sen Hillary Clinton (NY), Sen. Barack Obama (IL), and New Mexico Gov. Bill Richardson all used the Web to announce their campaign plans. "These campaigns are not going to be about who has the best television commercials or who has the greatest direct mail or who can make the most phone calls," said political strategist Hank Sheinkopf. "You're going to see greater use of the Net than ever before," he said. "You get your news out when you want to." The Web is inexpensive, allows control of a political message and can target groups of voters, experts say.
http://today.reuters.com/news/newsArticle.aspx?type=internetNews&storyID...

* On Web, Voters Question Clinton Directly
http://www.nytimes.com/2007/01/23/us/politics/23webcast.html

* Clinton Dives in Media Waters
http://www.washingtonpost.com/wp-dyn/content/article/2007/01/22/AR200701...

* Throwing Their Blogs into the Ring
http://www.washingtonpost.com/wp-dyn/content/article/2007/01/22/AR200701...

* Media can learn from White House hopefuls
"Although masterful reliance on these new digital venues and tools might not immediately alter the $3 billion in ad spending expected across all media platforms for the 2008 presidential race, it likely will have a profound impact on the reallocation of political advertising dollars to the Internet in the next decade."
http://today.reuters.com/news/articlenews.aspx?type=internetNews&storyID...
http://www.hollywoodreporter.com/hr/content_display/features/columns/mer...

* John Edwards, the e-Candidate
[SOURCE: BusinessWeek, AUTHOR: Matt Vella]
http://www.businessweek.com/technology/content/jan2007/tc20070122_842933...