WebMD Wants to Collect Your Health Data in One Place -- Just Like Everyone Else

WebMD is due to launch Healthy Target, a service that collects data from wearables, wireless scales, glucose meters and more to offer up personalized health content and tips. If it sounds like a familiar move at this point, it’s because lots of tech companies are positioning themselves as all-in-one platforms for digital health.

Samsung announced SAMI, Apple trotted out HealthKit, Google is reportedly coming out with Google Fit, Microsoft is still plugging away with HealthVault and Qualcomm Life offers the 2net Platform.

Healthy Target allows consumers to pick among goals like losing weight, eating healthier and controlling blood sugar. It then helps them achieve those aims by recommending lifestyle adjustments, sending reminders and providing encouragement. The service also helps users track their progress by translating health data into easy-to-understand visuals.

The app automatically pulls in information from devices developed by Entra, Fitbit, ForaCare, Jawbone, Telcare and Withings -- in most cases by syncing with the 2net Platform, a secure online health information locker already approved by the Food and Drug Administration.