What-Ifs of a Media Eclipse
WHAT-IFS OF A MEDIA ECLIPSE
[SOURCE: New York Times 8/27, AUTHOR: Katharine Seelye]
Many people in the newspaper industry are still scratching their heads over how and why Knight Ridder, a company with relatively high profit margins and a trophy case of 85 Pulitzer Prizes, allowed itself to be wiped off the media landscape. The dismantling of Knight Ridder is a study of the hurdles facing publicly traded newspaper companies in a time of seismic change in the industry. The migration of readers and advertisers to the Internet, as well as rising costs and falling revenue, are threatening the financial well-being -- even the very existence -- of some of the industry’s most storied brand names.
http://www.nytimes.com/2006/08/27/business/yourmoney/27knight.htm
(requires registration)
What-Ifs of a Media Eclipse