What retailers need to know about mobile this holiday season

Sales will increase more than four percent this holiday season over 2013, the National Retail Federation predicted, and mobile devices will play a larger role than ever in how US consumers shop: 56 percent of smartphone owners plan to use their devices in some way to help them shop during the holidays. Retailers should be focusing on a few crucial areas: 1) Maintain a quality mobile website. 2) Leverage apps by engaging with users. 3) Embrace showrooming. 4) Use beacon-based campaigns judiciously.