What should Apple do with its cash?

Not only is Apple soaring in the stock market, the company is also sitting on $98 billion in cash — a sum that even chief executive Tim Cook said was “more than we need to run the company” — and has faced several calls to issue a dividend to its shareholders.

Before noting, sensibly, that a dividend would be a good idea, Sterne Agee analyst Shaw Wu suggested that Apple might want to make its products a little more accessible to the general public. It's no secret that Apple products aren't exactly the cheapest out there, Wu said, so maybe Apple could use that cushion of cash to price their products a little lower. Advisor Jeff Fischer seemed to be thinking like Wu: he said Apple should subsidize the cost of technology to schools in poorer areas of the country or the world, and set up a grant program for future tech geniuses.