What will the global e-book market look like by 2016?

New data from Pricewaterhouse Coopers’ Global Entertainment and Media Outlook projects that e-books will make up 50 percent of the U.S. trade book market by 2016. What will happen in the rest of the world during that time?

PwC gave paidContent an exclusive look at their e-book data, and here are some of their predictions.

• Total book spending in the US will be flat
• North American e-book spending will skyrocket, but Europe will be slower
• Japan, South Korea and China will lead the way on growth in Asia Pacific