What's hot? Google offers daily updates on trends

WHAT'S HOT? GOOGLE OFFERS DAILY UPDATES ON TRENDS
[SOURCE: Reuters, AUTHOR: Eric Auchard]
The art of trend-spotting is set to take a more scientific turn as Google Inc., the world's top Web search company, on Tuesday unveils a service to track the fastest-rising search queries. Google Hot Trends combines elements of Zeitgeist and Trends -- two existing Google products that give a glimpse into Web search habits, but only in retrospect based on weeks-old data. Hot Trends, a list of the current top-100 fastest-rising search trends, will be refreshed several times daily, using data from millions of Google Web searches conducted up to an hour before each update, the company said.
http://www.reuters.com/article/technologyNews/idUSN2136402620070522