What's a TV Show Worth?
WHAT'S A TV SHOW WORTH?
[SOURCE: AdAge, AUTHOR: Brian Steinberg and Abbey Klaassen]
NBC Universal's recent flare-up with Apple is just one sign of the increased significance broadcast networks are placing on nontraditional distribution of their shows, and an indication that a true business model is starting to emerge from all the experiments. When broadcast networks only had to worry about beaming their programming to someone's living room, figuring out how to make money off of it was relatively easy: Just sell some ads. Today consumers face a tangled skein of viewing opportunities -- from downloading to web streaming to traditional TV watching -- each of which generates revenue for the networks in a different way. Broadcast networks have spent the last year or so casting about at each of these things in an experimental fashion -- but now they're ready to impose some financial discipline to these platforms.
http://adage.com/mediaworks/article?article_id=120287
WARNER SHOWS TO APPEAR ON ABC BROADBAND PLAYER
[SOURCE: Reuters]
The Walt Disney Co's ABC television network and Warner Bros announced an experimental deal on Thursday for four Warner-produced ABC shows to appear on ABC's Web-based broadband media player. ABC already makes several shows from its own production arm, ABC Studios, available for free to viewers on the ad- supported broadband player. The network will sell ads and keep the revenue for the Warner shows, "Big Shots," "Men in Trees," "Notes from the Underbelly" and "Pushing Daisies," which all appear on ABC. In the second year of the agreement, Warner holds the rights to stream the previous year's shows to an unlimited number of Web outlets and may sell digital downloads and DVD box sets of those shows.
http://today.reuters.com/news/newsArticle.aspx?type=televisionNews&story...