When They Say You Are a Spammer

WHEN THEY SAY YOU ARE A SPAMMER
[SOURCE: New York Times, AUTHOR: Karen Bannan]
Blacklisting is an annoyance for big companies, but one that a dedicated technology staff can eventually remedy. For many smaller businesses (or, a small non-profit with a really good news service delivered via e-mail, say), on the other hand, having messages blocked or shuttled into a spam folder by an Internet service provider or e-mail administrator can mean lost revenue (or, worse, lost readers!). E-mail blacklisting was created as a way to help reduce spam. But innocent companies are finding that even people who follow the rules and do not send unwanted e-mail can find themselves in a jam.
http://www.nytimes.com/2007/05/24/business/smallbusiness/24sbiz.html
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