Where Will the Money Be in Wireless?

[SOURCE: Multichannel News, AUTHOR: Mike Farrell]
"Third screen," "fourth play"... what's this deal between Sprint Nextel and cable companies all about? Here's more on how the deal is structured: 1) The four cable companies contribute $100 million and Sprint Nextel matches that, to fund development of new communications and video services; 2) Cable companies retain all revenue from sale of TV, Internet and home phone services; Sprint retains all revenue from wireless services; 3) Each partner gets commission for selling the other’s services; 4) Cable operators get a fee for handling billing and customer service for Sprint; and 5) Initial services in first half of 2006. One potential application: Programming digital recorders from cell phones.
http://www.multichannel.com/article/CA6281581.html
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