White House digital strategy director to step down

Nate Lubin -- who directs the White House Office of Digital Strategy and has helped spearhead the administration's use of social media to deliver its message -- will step down from his post May 1, according to White House officials.

Lubin, 28, who started as a volunteer for Obama's first presidential campaign in New Hampshire, joined the White House in 2013 after serving as digital director for the Presidential Inaugural Commission. Prior to that he served as the director of digital marketing on Obama's reelection campaign, where he oversaw the advertising operation's $112 million budget.

“Since before the president entered the White House, Nate Lubin has worked to help deliver President Obama’s message to people around the country and around the world by capitalizing on the opportunities presented in an evolving digital media landscape," White House press secretary Josh Earnest said. "Nate’s creativity and hard-work have pushed all of us to challenge our assumptions and take the kinds of risks that have contributed to our success.”

Lubin helped orchestrate the State of the Union's digital rollout in January, which included the online "river of content" and the decision to break news about several of the administration's policy channels on digital channels rather than through traditional media outlets.