Who Are The Most-Read Authors On The Web?

Which authors online keep readers coming back for more? Read It Later delved into its data to find which articles its 4 million users saved to “Read Later” most often, which authors have the highest return rate and how long-form content performs.

Nine of the Top 10 most-saved authors inside Read It Later are writers for Lifehacker, the must-read blog for lifestyle design. This makes sense, given the useful, evergreen content their team produces every day—it’s a natural for how-to and instructional content that readers might find and want to come back to. Kevin Purdy, Adam Pash, Gina Trapani and the rest lead Read It Later’s most-saved list, followed by a who’s-who of tech blogging—including Jesus Diaz of Gizmodo and MG Siegler of TechCrunch—and big-name writers like Cory Doctorow of Boing Boing and bestselling author Seth Godin. Read It Later users are also an international bunch: Japanese tech writers like Engadget’s Ittousai also made the most-saved list.