The Whole Story - Internet Use By Platform

A USA TouchPoints analysis looks at the relative average weekly reach of Internet use among Adults 18-64 across Computer, Mobile Phone and Tablet in the three six-month periods between July 2011 to January 2013.

USA TouchPoints looked at Internet use as an indicator of the overall health of a device, as well as an indicator of which direction things may be heading. We know smartphone and tablet sales are rising, and content is increasingly being specifically designed for these platforms. Looking at data gathered over the three most recent waves of USA TouchPoints (July 11- Jan 12, Jan 12-Jul 12 and July 12-Jan 13), we see that change between the first and second wave is marginal and consistent across all three platforms — an increase of 2% in each case, representing a small net increase in Internet use across the board. However, the third wave ((July 12-Jan 13) shows a drop of 5% for Internet use on Computer, while both Mobile Phone and Tablet show increases: 8.5% and 4%, respectively.