Why Did Amazon Make a Phone? A Conversation With Jeff Bezos

A Q&A with with Jeffrey Bezos, Amazon’s founder and chief executive, about their new Fire phone and Amazon’s goals in the smartphone business.

Asked why he arrived late into the phone market, Bezos answered: “I think in the whole evolution of this, we’re still pretty early. I don’t want to judge before all the facts are in, but I think this wireless thing is going to be big.”

He added: “If we go back in time just five, six, seven years, we’re talking about different players -- Nokia, Blackberry and others. Things change very rapidly in this area.”