Why Minorities Aren't Rising

WHY MINORITIES AREN'T RISING
[SOURCE: Broadcasting&Cable, AUTHOR: Kevin Downey]
The cable industry has a relatively diverse workforce, and it's becoming increasingly multicultural. But a survey to be released this week by the National Association of Multi-ethnicity in Communications also finds that serious problems persist, notably a dearth of minorities in management and a dwindling commitment by CEOs to ensure a diverse workplace. Overall, minorities account for 29% of the workforce at the companies NAMIC studied, up from 26% in 2004. This year, the number of minorities in senior management doubled to 14% from 7% in 2004. That may sound better than it is, however, because the number of top positions is so small to begin with. There were declines in both middle management and among managers of lesser rank, called lower management in the study. People of color now account for 11% of middle-management positions, down from 13%. And minorities represent 20% of lower managers, down from nearly 23% in 2004. This year's survey will be released at NAMIC's 20th Annual NAMIC Conference. It monitors 14 cable firms -- 10 networks with 19,000 total employees, and four cable operators with 89,000 employees. The survey was conducted by Newark, N.J.-based DiversityInc Media. Participating companies were not publicly identified. The survey examines areas related to minority employment: CEO commitment, human capital, corporate communications and supplier diversity.
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