Why no one wants to be the Trump White House communications director

[Commentary] If public relations pros don't want to be White House communications director maybe it's because President Donald Trump doesn't really want any of them to be White House communications director, either. The truth is, Trump would rather just do the job himself. Anyone who has witnessed Sean Spicer's first few weeks as White House press secretary might be reluctant to join the Trump media shop. But communications director is more of a behind-the-scenes role. It does not require the person who fills it to go through the gauntlet of the daily press briefing, which means you will not get mocked on "Saturday Night Live" and may be subject to fewer withering critiques from the President himself. The real problem is that it is hard to imagine any communications director feeling empowered to do what the gig typically entails: creating a strategic messaging plan for the White House.