Will 'Girly' Tech Attract More Girls to Computer Programming?

Hoping to get more girls interested in coding and computer science, a New York City-based startup is giving a high-tech makeover to a traditionally feminine fashion accessory. Meet Jewelbots, the programmable friendship bracelet for teens and tweens. "There are a lot of tools out there for coding, but many are not as appealing to girls as they are to boys," said Sara Chipps, Jewelbots' founder and CEO. "Our goal was to find something that would inspire girls' creativity in such a way that they would be motivated to learn to code."