The world’s best paid content market? China

Of all the nations where you would expect to find the greatest consumer willingness to pay for digital content, China — land of so much piracy — would not be it. But that is indeed the case, according to annual research conducted for UK communications regulator Ofcom. Although at least half of those polled in eight other countries said they never pay for content, that was just 16 percent in China, where more than half of internet users sometimes or regularly do so. These are much desired numbers for online operators who find it hard to get consumers to cough up. So what’s going on here?