World Cup 2014: Facebook Tops A Billion Interactions

One Billion. That’s how many World Cup-related posts, comments, and likes 220 million people on Facebook have made in the course of conversation since the tournament began on June 12.

Engagement on Facebook around the knockout matches pushed the overall interactions number over the 1 billion mark. Facebook generally sees a large amount of conversation around sporting events, but the World Cup has proven to be a unique moment.

Facebook’s data editors have never measured an event -- sports or otherwise — that has topped a billion interactions.