Yes, Donald Trump has been good for the media business

Source 
Author 
Coverage Type 

Here is an eye-popping figure: "CNN will make approximately $100 million in television and digital advertising revenues more than it would expect in the typical election year," according to NPR. Just to reiterate: That's not $100 million total; that's $100 million on top of the money CNN would have raked in anyway. As NPR's David Folkenflik wrote, "The network has turned a financial corner thanks to the painstaking initiatives of its chief, Jeff Zucker, and to the unpredictable words of another man not employed by CNN: Donald Trump."

Yes, Trump has been good for some in the media business. This has been obvious since the first debate of the Republican presidential primary, which smashed a cable TV viewership record with an audience of 24 million. Before the second debate, Advertising Age reported that CNN was charging 40 times its normal ad rate for the event.


Yes, Donald Trump has been good for the media business