Younger TV Viewers Moving Offline

Growing numbers of young TV viewers have been moving offline for some time. Now, 27% of U.S. online 18 to 24 year olds watch five or more hours per week online. Also, 29% of those 18 to 24 years olds watch between one and four hours; 17% watch under one hour, and 28%, watching no video online. Heavy users of online programming drop among older viewers, per Forrester Research. It says among 25 to 49 year olds, 12% watch five or more hours; 18% watching between one and four hours; 20% viewing under one hour; and 50% watching no video online. Older viewers, 35 to 44 year olds, only 9% watch five or more hours per week. Overall, more than 60% of young TV viewers watch some programming online, with 22% of U.S. online adults watching at least some of their video entertainment on Netflix, with 17% from TV networks’ own Web sites.